On Sunday, the 2020 Royal Variety Performance took place at the Opera House in Blackpool - but for the first time in its 108 year history, the Royal family were unable to attend in person due to the lockdown restrictions.
The star-studded show saw outstanding performances from the likes of Sheridan Smith and BGT winner Jon Courtenay , with many of the performers seen to be sporting the bespoke Royal Variety Charity face coverings.
Designed and manufactured by Ally, a limited number of these exclusive reusable face coverings are now available to the general public to purchase.
The bespoke face coverings can be purchased online here, with 100% of the proceeds from each sale being donated to The Royal Variety Charity to help support their ongoing initiatives.
Ally was approached by The Royal Variety Charity following its incredible partnership efforts with the Healthcare Workers Foundation, which has already raised over £18,000 for the charity throughout the pandemic.
Gareth Gillatt, Co-founder of Ally said:
“The Ally team is beyond honoured to be partnering with the Royal Variety Charity this year. The pandemic has had such a huge impact on the entertainment sector and those working within it, so we believe the Royal Variety’s work is more important now than ever.
“We’re so happy we could offer our support by donating these bespoke face coverings, in an effort to keep the performers and staff at the event as safe and protected as possible.”
Giles Cooper, Chairman at The Royal Variety Charity said:“We would like to thank Ally for donating their masks to us free of charge. The fact that the masks were of such a high quality and specification gave us full confidence that we were giving our artists and crew the best possible protection”.